BMW Group again achieves positive quarterly earnings with third-quarter profits (before tax) at 126 million euro. Several reasons help to this result but one i am sure is more interesting than the others. BMW did cut there work force by 5.3% which is 5492 people in the grit of it. BMW Financial Services segment also performed well but it’s not that either. It must of been 2 months ago when i first spotted the tactics BMW had started employing to help boost sale profits. Driving to work in the morning commute, 40 people in 40 cars holding up the road and unfolding into a steady coast at best. I pass a few garages on my way to the office including Aston Martin, Honda, Citroen, Mini and BMW. It was when i got to BMW that i saw as clear as day, an Audi for sale. Not only was is for sale but it had pride of place at the entrance facing the whole road. From about 60 meters away all you can see is a large BMW logo, and an Audi. But it gets better, over the past two months there have been several Audi’s, Mercedes and Range Rovers all for sale. I am sure it’s working as none of the cars stay for to long and to reduce losses they have to start doing this. Selling traded cars to 3rd party garages for minimal profit probably didn’t make sense, giving they could sell them direct to the consumer for a decent profit does make sense in a recession. But for me it looks too strange seeing Audi’s for sale at BMW. Have you spotted this at car dealers? Have you noticed tactics being employed at your local main dealer to beat the financial turn down?
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